Thought Leadership

Rick Petry's column in Electronic Retailer is consistently the most avidly read page in the magazine. It's a testament to the originality of his voice.

Gina Mullins-Cohen Executive Vice President of Media, Publisher, Electronic Retailer Magazine/ERA

Rick has contributed dozens of articles and columns that ponder the nature of direct marketing success as well as broader issues. If you want a glimpse into how he thinks, click on one of the links below:

Rick Petry Columns From Electronic Retailer Magazine

The Greatest Gift
What’s the Story, Morning Glory?
Snuggie Love
Lipschtick Jungle
After: the Flood
Membership Has Its Privledges – And Its Responsibilities
50 Is the New 50

Response Magazine DRTV Best Practices Primer

Using Research the Right Way
ERA-Sponsored Study Unlocks DR Consumer Behavior Mysteries
A Trilogy of Choices
The Fundamental Building Blocks of DRTV: Infomercials
The Fundamental Building Blocks of DRTV: Spots
The Fundamental Building Blocks of DRTV: Home Shopping
Choosing A Marketing Partner: Consultants and Agencies
Choosing A Marketing Partner: DRTV Marketing Companies
Maximizing Trade Organization Opportunities
Celebrity or Not To Be?
Should You Use A Celebrity?

Rick is also a frequent contributor to the Electronic Retailer Blog