Thought Leadership

Rick Petry's column in Electronic Retailer is consistently the most avidly read page in the magazine. It's a testament to the originality of his voice.

Gina Mullins-Cohen Executive Vice President of Media, Publisher, Electronic Retailer Magazine/ERA

Rick has contributed dozens of articles and columns that ponder the nature of direct marketing success as well as broader issues. If you want a glimpse into how he thinks, click on one of the links below:

Rick Petry Columns From Electronic Retailer Magazine

Goodwill Hunting
Long Live Advertising
The Proclivity for Exclusivity
Swimming with the Sharks
You, the Network
Shakedown in Cyberspace

Response Magazine DRTV Best Practices Primer

Using Research the Right Way
ERA-Sponsored Study Unlocks DR Consumer Behavior Mysteries
A Trilogy of Choices
The Fundamental Building Blocks of DRTV: Infomercials
The Fundamental Building Blocks of DRTV: Spots
The Fundamental Building Blocks of DRTV: Home Shopping
Choosing A Marketing Partner: Consultants and Agencies
Choosing A Marketing Partner: DRTV Marketing Companies
Maximizing Trade Organization Opportunities
Celebrity or Not To Be?
Should You Use A Celebrity?

Rick is also a frequent contributor to the Electronic Retailer Blog