Think of Rick Petry as a direct response copywriter with benefits. A veteran of 20+ years in the business, Rick has worked with virtually every product category from fitness to housewares to financial services.
During his tenure as president of the agency today known as Euro RSCG Edge (formerly The Tyee Group), Rick was instrumental in building the world’s largest DRTV agency. He has helped clients such as Bowflex, Char-Broil, Mirro Wearever and Select Comfort realize over a $1 billion in direct sales.
Now fulfilling a lifelong dream of writing for a living, Rick stands ready to leverage his joy for words in the service of clients seeking success based upon a proven track record. Having committed his life to understanding the art and science of persuasion, Rick believes authentic collaboration with people who are passionate about their product or service is vital to achieving direct marketing prosperity.
A regarded author and speaker at industry events, Rick’s unique credentials include a Bachelor’s Degree from the University of Southern California’s School of Cinema-Television as well as an MBA with an emphasis in Sales and Marketing from Marylhurst University.